Says Tony Phillips, chief marketing officer, Woolworths: "The campaign captures the very essence of what makes Woolworths collectibles cards unique. The introduction of CG technology has allowed us to bring to life the 'super' aspect of the new cards in a dynamic way."
Agency: Leo Burnett, Sydney
Chief Creative Officer - Andy DiLallo / Managing Director - Peter Bosilkovski
Creative Director - Scott Hignett Art Director - James Gali Barrow
Copywriter - Stuart Vidler / Director - Craig Rasmus
Visual Effects - Altvfx - Colin Renshaw / Producer - Catherine Warner
Producer Rapid Films - Rita Gagliardi / Group Account Director - Suzie Baker
Business Director - Tanya Green / Planner - Nicky Bryson
Illustrator - Judd Shoppee
Chief Marketing Officer: Tony Phillips / Head of Campaign Management: Karen Madden
Campaign Manager: Amanda Burwood
Media Agency: Carat
PR Agency: One Green Bean
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