Kazakhstan is currently facing a significant issue with domestic violence. Unfortunately, many men in Kazakhstan do not acknowledge or discuss this problem. However, they do express great interest in ultimate fighting sports. As a result, the ad agency has decided to bring awareness to the issue of domestic violence by incorporating it into the professional MMA ring. This way, GForce hopes to shift the conversation from the kitchen to a more public and visible platform.
Advertised brand: Ruh Fighting Championship
Advert title(s): The National Sport of Kazakhstan
The headline and copy text (in English):
Media (see available options below): Social Media (Youtube and Instagram)
Advertising Agency: GForce, Almaty, Kazakhstan
Creative Director: Yevgeniy Kostylev
Art Director: Maxim Shilov
Copywriter: Renata Muratova, Rafael Imamniyazov, Victor Yershov
Illustrator: Aigerim Tursunova, Alexandr Filatov
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