Ever feel like you've spent half your life stuck in an airplane seat? I can definitely relate. But what if I told you there was a way to shrink travel time without resorting to supersonic jets like the Concorde? Buckle up, because Corsair's new Business Class is about to change the game.
Here's the genius: their "Chrono" campaign focuses on the transformative power of a good night's sleep (or a seriously good airplane nap) in their new, sleep-conducive Business Class. They're not lying when they say "time flies when you're having fun" – they're making the case that time flies when you're deep asleep.
The campaign playfully reimagines flight times from key African destinations like Cotonou, Abidjan, and Bamako to Paris. Sure, the actual flight times might be 7 or 8 hours, but for a well-rested Corsair Business Class passenger, it'll feel like a breezy 13, 16, or 18 minutes. Talk about defying the space-time continuum!
But comfort and perception hacks are just part of the story. Corsair is also upping its eco-game. By the end of the year, their entire fleet will consist of Airbus A330neo planes, making them one of the youngest and most environmentally friendly airlines out there. So, you can fly in style, get some serious shut-eye, and feel good about your carbon footprint – that's a win-win-win.
So, next time you're planning a business trip or a well-deserved vacation, consider Corsair. They might not have the Concorde's speed, but with their innovative Business Class, they're offering something even better: the feeling of arriving refreshed and ready to conquer the world, no matter how long (or short) your journey feels.
CREDITS
Agency: Australie.GAD
President: Vincent Leclabart
Associate Creative Director General: Philippe Boucheron
Deputy General Manager: Thierry Taglioni
Creative Director: Jorge Carreno
Creatives: Tom Camus, Guillaume Paulus
Project Director: Isabelle Dray
Advertising Manager: Ulysse Boudot
Advertiser: Corsair International
Marketing & Communication Director: Martine Haas
Marketing Manager: Murielle Petiphar
Production: Tata Production
Creative Producer: Jean-Luc Chirio
Producer: Léa ZennounProduction Director: Idir Barache
Director/Photographer: Marc Da Cunha Lopes
Sound Production: Plouf
Sound Producer: Sébastien Cannas
Post-production: Reepost
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