Ford Edge's 'Park Assist' technology

Ad Agency: 
Brand: 
Category: 
Media: 
Region: 
Country: 

Would you please Like and Share this website!

Ford Edge- TREE RULER

Ford Edge- TREE RULER

Ford Edge- ELECTRIC POLE RULER

Ford Edge- ELECTRIC POLE RULER

Ford Edge- FIRE HYDRANT RULER

Ford Edge- FIRE HYDRANT RULER

Would you please Like and Share this website!

To communicate Ford Edge's 'Park Assist' technology and emphasize its importance, we created rulers engraved with the car's silhouette and a centimeter away from them common objects like a tree, electric pole or fire hydrant they would most certainly reverse into were it not for the car's advanced technology.  
 
 
Credits:
Client: Delek-Motors LTD
Advertising Agency: BBR Saatchi & Saatchi, Israel
Air Date: January 10th 2017
Chief Executive Officer: Yossi Lubaton
Chief Creative Officer: Jonathan Lang
VP Creative Director: Eran Nir
Copywriter: Shushu E. Spanier
Art Director: Noa Navot
Group Account Head: Ben Muskal
Account Supervisor:  Chen Halpern
Account Executives: Gil Gershon, Hadar Goren
VP Production & Content: Dorit Gvili
Producer: Alon Smoelof
Strategic Planning Supervisor: Lora Goichman
Planner: Roie Gortler
Creative Coordinator: Eva Hasson
Traffic Director: Ronit Doanis
Studio manager: Yaron Keinan
Photoshop: Yaniv Shahar
Photographer: Menachem Reiss
Marketing Communications Manager: Yogev Weiss

Add new comment