Imagine the Oscars, but instead of celebrating cinematic achievements, it dismantles harmful portrayals of mental illness. That's the groundbreaking concept behind the SchizAwards, an innovative campaign challenging the way movies depict schizophrenia.
Think 80% of movie characters with schizophrenia are violent? Or a staggering 1 in 3 portrayed as murderers? These shocking statistics highlight the urgent need for accurate representations.
Led by The Good Company for PositiveMinders, the SchizAwards use humor and social commentary to debunk myths. Hosted by comedian Morgane Cadignan, the ceremony analyzes films from "most inaccurate" to "most relevant," educating viewers about schizophrenia's true nature.
But the real stars are the jury members: individuals living with schizophrenia, psychiatrists, and actors. They award films that either accurately or inaccurately portray the condition. Even virtual awards were presented – to Jamie Foxx for his portrayal in "The Soloist" and Ryan Reynolds in "The Voices" (with a touch of humor, of course).
This campaign is more than just awards. It's a call to action for filmmakers and viewers alike. Let's move beyond stereotypes and embrace accurate depictions that foster empathy and support for those living with schizophrenia.
ADVERTISER: PositiveMinders
Co-founder and CEO: Jean-Christophe Leroy
Co-founder: Anne Leroy
Project Manager: Camille Ginet
Event Assistant: Noémie Blume
Artistic and Creative Director: Loïc Martinez
AGENCY: Espérance - The Good Company
Agency Manager: Luc Wise
Creative Directors: Nicolas Gadesaude & Hadi Hassan-Helou
Art Director: Eva Huguet
Copywriter: Joelle Elhajj
Motion Designers: Simon Leduc, Mathieu Hingray 3D Motion Designer: Vincent Viriot
Assistant Art Director: Lucie Dine
Group Manager: Léna Maignan
Project Manager: Stoline Pascal
Development Director: Nina Kurose Strategic Planner: Marion Maringe
Web Developer: Jacques Decazes
TV Producer: Barbara Vaira
PR Manager: Nicolas Brodiez
PRODUCTION: Téléphone Maison
Director: Florent Sabatier
Producer: Alexandre Meernout
Production Managers: Lisa Bottelier, Maude Houver
SOUND PRODUCTION: The
POST PRODUCTION: Back-Up
ECO PRODUCTION: Flying Secoya
STATUETTE PRODUCTION: Artempo
MEDIA AGENCY: Novad - Values
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