Readers flip the page very fast when they're reading, especially in e-magazines, sometimes even missing the interaction. So, we turned the natural movement of flipping the page into a surprise element, making business executives experience how fast FedEx worldwide shipping is. This ad was placed inside the digital iPad version of Exame, Brazil's biggest business magazine.
Advertising Agency: Y&R/Bravo, Miami, USA
Creative Directors: Claudio Lima, Noel Artiles / Copywriter: Alex Luna
Art Director: Noel Artiles / Developers: Julio Vargas, Michel Marrache
Account Executives: Calex Guimarães, Veronica Schvim
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