WWF: Choose public transport. Save the planet

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WWF print

WWF ads

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If removed, voids the warranty of a better world. Choose public transport. Save the planet.

Art Director: Marco Machado
Copywriter: Saulo Dias

Computer, cell phones, television sets and many other devices are fitted with a warranty void sticker to assure they remain the way they were supposed to be.Can we use the same principal regarding our planet?
Problem
Cars are still the main producers of toxic emissions and that's particularly seen in big cities. Choosing public transportation instead of personal vehicle would drastically reduce air pollution and help preventing climate changes.
Solution
Warranty void stickers were applied in cars parked all over residential streets, but only in the driver’s door. The goal was to “block” the door from opening and alert for the consequences of that action, offering a valid and eco-friendly
transportation alternative.

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