BCP "Let's avoid cyber scams"

"Choosing this date as your password is like inviting him in to rob you"

"Let's avoid cyber scams"

An ad campaign for BCP, the largest bank in Peru.

CREDITS

TBWA PERU

CEO: Pilar Dufour

VP: Jorge Santibañez

Executive Creative Director: Fernando Zagales / Juan Mesz

Head of Art: Roger Escobar

Creative Director: Kevin Contreras / Daniel Saavedra / Victor Luna

Copywriter: Renzo Chumpén

Art Director: Guillermo Ramos y Gary Saavedra

Brand VP: Jimena Gordillo

Brand Supervisor: Alejandra Lainez

Executive Producer: Isabella Zolezzi

Photographer: Alex Freundt

Production Company: Naca Producciones

Art Director: Mario Frias

Retoucher: Edwin Rodas / Carlos Castillo

BCP:

Marketing and Client Experience Manager: Anna Lenka Jáuregui

Brand Strategy Manager: Christian Borja

Brand Strategy Deputy Manager: André Lesevic