Play It Forward: Reach charities without reaching into your pocket

Play It Forward is a new feature that helps turn profits from music streams into donations for charities. Each playlist is dedicated to a specific cause or charity. Artists can contribute by uploading an unreleased track to the playlist of their choice. Listeners can easily support a cause by streaming the playlist associated with it.

Reach charities without reaching into your pocket

Advertised brand: Spotify
Advert title: Play It Forward
The headline: Reach charities without reaching into your pocket.
Art Director: May Ruzicka, Dahlia Sevy
Copywriter: Yuchien Wang