Grand Frais: Where Love and Groceries Collide

Ah, the magic of a well-stocked pantry. It's the culinary battlefield where victories are won with perfectly ripe avocados and battles are lost with wilted lettuce. But for Grand Frais customers, their grocery store isn't just a battleground, it's a love nest!

ROSA Paris, the agency with the Midas touch in marketing, has cooked up another Grand Frais campaign that's as heartwarming as a perfectly baked casserole. Remember their first TV ad, Grand Frais' "Feast Your Eyes, Do Your Shopping"? It waltzed its way into the Top 6 French campaigns, and deservedly so. Now, they're back with "In the Food for Love," a love story that transcends aisles and shopping lists.

This new campaign isn't just about groceries, it's about the deep, undying affection Grand Frais customers have for the brand. It's a serenade to the loyal fans who sing Grand Frais' praises on social media like a daily Twitter aria.

ROSA Paris knows what makes Grand Frais sing – it's the unique in-store experience, delivered with a casual charm that feels like chatting with your favorite foodie friend. They've bottled that magic and poured it into this campaign, just like Grand Frais' perfectly aged balsamic vinegar.

But buckle up, because ROSA Paris isn't afraid to spice things up. They've thrown down a gauntlet, a bold artistic choice – not one, but two iconic love songs: Lionel Richie's "Say You, Say Me" and Whitney Houston's heart-wrenching "I Will Always Love You."

This wasn't just a random playlist shuffle. It was a deliberate decision, a creative gamble shared by director Trevor Clarence. It's a testament to the depth of emotions Grand Frais evokes in its customers – the joy of discovery, the comfort of familiar favorites, and the unwavering loyalty that transcends a simple shopping trip.

The campaign doesn't stop at the TV screen. It's a multi-course meal served across digital platforms, social media, and even influencers like the renowned food video queen, @roro_cuistot. Grand Frais is inviting everyone to fall in love, not just with their partner, but with the love story that unfolds within their store walls.

So, the next time you find yourself at Grand Frais, remember, it's not just a grocery run. It's a chance to write your own love story, aisle by delicious aisle. Just be sure to grab some tissues – "I Will Always Love You" might have you reaching for them faster than you can snag the last rotisserie chicken.

CREDITSGRAND FRAIS Represented by Prosol (fruits & vegetables, dairy, fish market), Despinasse (meat), Euro Ethnic Food (grocery) and Grand Frais Management.Marketing and Communication Director Prosol: Téo Julien SENEORDirector of Euro Ethnic Food Offer & Marketing: Catherine GARNIERCommunication and Marketing Manager Despinasse: Vanessa BEAUCHEExternal Communication Manager Grand Frais Management: Amandine DREVETContent Manager Prosol: Nicolas BOIVINROSA PARISCo-founder ROSA PARIS & Creative Director: Gilles FichtebergVice-President ROSA PARIS: Sacha LacroixCopywriter: Julien PerrardConsulting Director: Dorothée Mianet Group Leader: François-Xavier De-SousaStrategic Planners: Valentin Lefebvre and Juliette TabuteauProduction Director: Elodie JonquilleProducers: Benoît Fernandes and Delphine CotellonRights Negotiator: Chloé BourdyotCommunication Director: Lauren Weber-StarickyProduction: BIGDirector: Trevor ClarenceProducer: Kasia StaniaszekSound Production: Schmooze