Polycell: Quick Drying Polyfilla Spray

Our new Quick Drying Polyfilla Spray helps repairs hairline cracks with one quick and easy application.

Agency: 18 Feet & Rising

Creative Director: Stephen de Wolf / Creatives: Alex Delaney & Oli O'Neill / Agency Producer: Emily Hodgson  Julia Methold / Account Director: Adrienne Little

Strategic Business Lead: Rob Ward / Director: Simon Willows / Production Company: Blink / Production Company Producer: Tiernan Hanby / Executive Production Company Producer:  James Bretton / Editor: Mark Aarons / Post Production Company: The Electric Theatre Company / Post Production Company Producer: Helen Sutermeister / VFX Supervisor: Andrew Stewart / Colourist: Steffan Perry @ Framestore / Sound Engineer: Tony @ Wave Studios

Client: Samantha Balloch, Senior Brand Manager

Samantha Balloch, Senior Brand Manager for Polycell, said: “We are delighted to launch this integrated campaign to support the launch of new Polycell Quick Drying Polyfilla Spray. Many consumers perceive the job of preparing surfaces prior to decorating as a chore.  With this campaign we want to demonstrate how easy it is to fill cracks around the home, whilst bringing some humour and fun into this generally quite functional arena by using a topic that almost every person can relate to.”