Alexandr Kisulenko, Brand Manager of Nissan Motor RUS: "Specially developed for Russia, the new Nissan Almera gives extra confidence to its owners' thanks to the incredible adaptation to Russian driving conditions. Even if the road conditions are poor, the weather is bad, the ride long and the luggage massive, the driver of Nissan Almera will be protected thanks to the car functionality. To visualize this to our target audience in the launch communication we used the idea “Forget about bad roads” which is capable enough to communicate on the product features of the car".
Advertising Agency: TBWA\G1, TBWA\Moscow, Russia
Creative directors: Alasdhair MacGregor-Hastie, Rudi Anggono, Andrey Ivanov / Creatives: Alexander Kovalenok & Dmitry Arakelov / Strategic planning: Filippo Dell-Osso, Elizabeth Camacho, Anton Shukaylo
Account management: Ewan Veitch, Nicolas Rocca Serra, Tiny Pham, Philippe Cassia, Maria Lebetskaya, Ekaterina Pokormyak
TV producer: Ghislaine Byramjee / Production: Standard Films / Producer: Jean Duhamel / Line manager: Alexia Levy
Executive production: Unit Sofa / Directors: The Salto Brothers / Director of photography: Jacques Ballard
Post-production: Nightshift / Post-producer: Philippe Joubert / Editor: Jérôme Lozano / Special effects: One More
3D supervisor: Mitchel Pecqueur / 3D artists: Olivier Junquet, Francois-Xavier Gonnet, Romain Joly
Shoot supervisor and SFX: Jonathan Bennabed / SFX: Romain Leclerc / Matte painting: Benjamin Bardou
Flame Artist: Hervé Thouemen / Post-production coordinator: Chloé Juillard / Artistic Director: Johnny Alves
Executive producer: Benjamin Darras / Soundtrack: \Else / Sound director: Valery Pellegrini
Sound coordinator: Fanny Mithois / Music: "Run Boy Run" by Woodkid, Green United Music / Copyrights manager: Marie Roche
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