Mercure: Six Friends Theory

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Video advertising:

According to a theory, we are separated by no more than 6 people on the planet. Mercure has decided to verify this, by launching The Six Friends Theory.

Advertising Agency: W&cie, Paris, France 
Creative Director: Gilles Deléris / Art Directors: Arnaud Wacker, Sébastien Henry / Copywriter: Renan Cottrel / Strategic Planner: Samy Martinez / Account Director: Aurélie Léauté / Director: Jean-François Julian / Production Company: Windsor Paris