IKEA: The Wonderful Everyday

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The Joy Of Storage / IKEA The Wonderful Everyday

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Most people think that storage is dull but at IKEA we know the joy that good storage can bring you. A bookcase allows you to keep and re-visit all your favourite books. A stylish chest in the living room means that you won’t be surrounded by toys when you are trying to relax in the evening. And a well planned wardrobe will help you pick out clothes quickly in the morning, so you can have an extra 10 minutes in bed. 

In this advert we focus on the joy that comes from giving the things you love a proper home. Our story follows a flock of much-loved T-Shirts as they go on an epic journey to find their home. After travelling across seas and mountains, they eventually come to rest in a beautiful IKEA PAX wardrobe.

The advert was shot by Dougal Wilson at Blink Productions.

The soundtrack is ‘Strength of an Empire’ written by Thomas Bergersen & Nick Phoenix

Advertising Agency: Mother, London, UK

Creative Directors: Tim McNaughton, Freddy Mandy / Creatives: Rich Tahmesebi, Pilar Santos / Director: Dougal Wilson / Production company: Blink / Editor: Joe Guest / Final Cut / Post: MPC

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