IKEA Russia 2013 "Create what you want"

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Integrated campaign IKEA Russia 2013 "Create what you want"

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Home is a place where kid’s talents start and grow. That is why IKEA wants parents to listen to kid’s opinion even in home furniture issues. To help kids to communicate with parents and unleash their imagination IKEA gave them freedom to make the advertising campaign during whole 2013 year.

Advertising Agency: Instinct BBDO, Moscow, Russia

Creative Directors: Roman Firainer, Yaroslav Orlov / Digital Creative Director: Nikolai Fabrika
Art Director: Nikolya Pere / Copywriter: Maria Borzilova
Digital Art Directors: Christofer Weider, Max Demkin
Design Director: Nick Markelov / Strategic Planners: Svetlana Rogova, Matvei Choudnovski

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