Hard lemonade gets extra zing in brand Labatt Blue Light’s latest product launch, a line of seltzer lemonades in four flavors, and brand campaign out of production companies Valiant Pictures and KAPWA. Accompanying digital and social media spots showcase a golfer’s would-be birdie getting a ‘lemon-aided’--literally--boost thanks to a swig of Labatt Blue Light Seltzer Lemonade.
Directed by Andres Gomez, collage-style animation and a primary color palette breathe life into a dreary day and give one golfer a much-needed mulligan. Sunny yellow stands out in the whimsical spot, harkening to everyone’s strategy of choice when life does occasionally give you lemons.
Credits:
Client: Labatt USA
Janine Schoos, Labatt USA Brand Director
Jaime Polisoto, Labatt USA Brand Manager
Agency: Eventive Marketing
Quincy Marr, VP, Account Leadership
Amy LaFrance, Account Director
Lauren Seebacher, Art Director
Cathy McCullough, Senior Creative Services Manager
Laurence Velcoff, VP, Insight & Strategy
Amy Beth Stern, VP, Business Growth & Client Strategy
Production Company: Valiant Pictures + KAPWA
Vincent Lin, Executive Producer, Creative Director
Matthew D’Amato, Executive Producer
Robertino Zambrano, Executive Producer
Andres Gomez, Director
Animation Company: La Finka
Andres Gomez
Alejandra Arboleda
Diego Perez
Andres Huertas
Audio Post: Dragonfly Audio Post
Benjamin S.L. Wong, Sound Mixer & Designer
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