Fiat: The Justice League use their superpowers to protect lives

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HERO HUG

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Fiat and The Justice League unite their superpowers for a special mission. We created the HERO HUG: special seatbelt covers which encouraged children to protect themselves in traffic in a fun and entertaining way. Batman, Wonder Woman and The Flash are ready to use their superpowers to protect lives.

Advertising Agency: Leo Burnett Tailor Made, Brazil

Creative Vice President: Marcelo Reis / Executive Creative Director: Guilherme Jahara / Creative Director: Rodrigo Jatene
Copywriter: Caio Lekecinskas / Art Director: Rafa Oliveira / Accounts: Pablo Arteaga, Cintia Mourao, Daniela Ferreira, Mirelly Rosa

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