Cillit Bang: THE MECHANIC

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Cillit Bang: THE MECHANIC

Would you please Like and Share this website!

The cleaning productbrand Cillit Bang is launching its first global campaign, “The Mechanic”,created by BETC Paris.
Flashdance fans willenjoy the film that introduces a new genre:
 
« Cleantertainment »
 
If cleaning productcampaigns in general tend to look the same, this one will hopefully sweep youoff your feet..
 
In the film, launched onthe web and TV, we meet a mechanic who discovers how efficient Cillit Bang’sproducts are while putting on quite a show.
 
The ad was directed byMichael Gracey and produced through Partizan.
 
Daniel Cloud Campos isthe hero of the film, especially known for being a front dancer on Madonna’stours.
The intense choreographyis set to a BETC Pop edit of the classic Flashdance tune “She’s a Maniac”.
 
Please click on the linkat the bottom of this email to download credits and stills.
If you have anyquestions, please get in touch.

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