Boursorama Banque: the bank that lets you avoid the bank!

Ad Agency: 
Brand: 
Category: 
Media: 
Region: 
Country: 

Would you please Like and Share this website!

Boursorama Banque– the bank that lets you avoid the bank!

Would you please Like and Share this website!

Boursorama Banque is a pioneering provider of 100% mobile banking. Today, the brand is taking its efforts to the next level by unveiling the underlying objective of its technological strategy - allowing customers to do their banking without the usual headaches:
Ø  no more banking fees
Ø  no more queues
Ø  no more paperwork
Ø  no more impractical branch opening times
 
The initiative marks the entry into a new era in the company's history that sees the bank take on a more user-friendly public persona. 
 
The concept of the new video created by BETC is simple, portraying a customer being freed from all the usual negative aspects of banking thanks to the advantages offered by Boursorama Banque.
 
This highly colourful and energetic clip is a conscious departure from the tired formats of traditional banking ads, providing the sector with a much-needed breath of fresh air. The influence of talented Spanish directorial collective CANADA is backed up by the iconic Elvis track "A Little Less Conversation", creating a tone of dynamism and liberation that permeates the video. The ad was directed by Iconoclast.

Add new comment