BIG W: Cha-Ching!

Client: BIG W

Ad agency: Saatchi & Saatchi, Australia

Executive Creative Director: Damon Stapleton – Creative Director: Louise Mahoney
Production: Plaza Films  / Director: Dave Klaiber / Producer: Susannah DiLallo
Post Production: Heckler / Producer: Samantha Daley / Compositor: Jamie Watson / Public Relations: One Green Bean

Director of BIG W, Julie Coates, said, “As the recognisable and well-loved star of one of Australia’s favourite programs, and a genuinely great guy, Eric Stonestreet is a perfect fit for the brand and we’re thrilled he has come on board to promote Australia’s lowest prices at BIG W in the new phase of our successful campaign.”
 
“Like Australians far and wide, Eric loves a great bargain and we are confident he’ll resonate with Aussie consumers and be a great asset in communicating our value message.”