Air France: new cabins launch in Asia

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The upgrade challenge: new cabins launch in Asia

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See what happens at the boarding gate with Air France when you least expect it! To celebrate the arrival of our new Business cabins in Asia, we turned the 15 minutes before boarding into a real time competition to win… an instant upgrade into Business! 

And if you plan to fly out of Shanghai, Singapore, Jakarta or Tokyo with Air France in 2015 now it is your turn! Play the game before 28th of February 2015, it could be you!

Advertising Agency: Fred & Farid, Shanghai, China

Creative Director:Gregoire Chalopin / Art Directors:Zhang Ying, Jihjan Lee, Anna Liu, Pierrick Jegou, Nicolas Liberman / Copywriters:Adrien Goris, Jean-Baptiste Le Divelec, Joseph Davies / Production Company:Hurrah! / Director:Giovanni Fantoni Modena / Producers:James Rotherham, Bellinda McCulloch

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