Volkswagen Genuine Parts: Would it be the same?

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Volkswagen ads

Volkswagen ads

Volkswagen print ads

Volkswagen print ads

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In line with previous campaigns, the message is: to use fake (not original) parts spoils your Volkswagen. Main target, male, 18-30. Using a metaphor, I focused on the superheroes world, taking advantage of the huge success the topic has in recent movies and games with the target audience. Would your hero be the same if he has even a small part different?

Art Director:Gregorio Manetti

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