Sony "above the din" by Innocean

Nothing like a good illustration to give life to a simple idea, that it can pass on a message that anyone can intuit. To talk about its technology to reduce external noise, just an idea and an illustrator were enough to send the message.

The most interesting thing to note is that you might not even need any text for this ad.

ABOVE THE DIN

WH-1000X4 INDUSTRY LEADING NOISE CANCELLING HEADPHONES

Agency: Innocean Worldwide, New Delhi, India

Client: Sony

Creative Directors: Rajnish Tripathi, Rajesh Sinha
Art Director: Rajnish Tripathi
Illustration: Sheenam Gualti, Rajnish Tripathi
Writing: Rajesh Sinha