LONAS MATTRESSES: SWEET DREAMS

Advertised brand:
 LONAS MATTRESSES ("UAB" Lonas)
Advert title(s):
 SHEEP
Headline and copy text (in English): SWEET DREAMS.
Advertising Agency: Alberto Berton, Vilnius, Lithuania 

Agency website: http://
www.albertoberton.com
Creative Director: Alberto Berton
Art Director:
 Alberto Berton  
Copywriter:
  Alberto Berton 
Photographer:
 Saulius Serapinas  
Additional credits:
 Retouching: Cyclopas (Vilnius)  
Published: March, 2014   
Short rationale: Image campaign for a mattresses’ manufacturer, based on the visual stereotype of the man, who can’t sleep, counting sheep.