Carlsberg: Don't drink and drive

"The Carlsberg Drinking Equation"

Did you know that road accidents in Israel are responsible for more deaths per year than any wars or terror attacks?
With the New Year parties in mind, we wanted to warn party goers. And remind them that if they are planning to drink, they should take the car out of the equation. Don't drink and drive.

Advertising Agency:BBR Saatchi & Saatchi, Tel Aviv, Israel
Creative Director:Nadav Pressman & Eran Nir / Art Director:Niv Herzberg / Copywriter:Tal Hischberg