Bekol Cake

Many people are too ashamed to get their hearing tested.

But hearing impairment affects many people.

Only 20% accept to wear a hearing aid.

That makes it a big fat slice of people.

Those are the people Bekol is there to help.

So don't be afraid to look ridiculous. Just get your hearing tested!

Advertising Agency: BBR Saatchi & Saatchi, Israel

Chief Executive Officer: Yossi Lubaton

Chief Creative Officer: Nadav Pressman

Creative Director: Eran Nir

Art Director: Shirley Bahar

Copywriter: Lior Shoham

Account Group Head: Maya Salomon

Account Supervisor: Moran Lupo

Account Executive: Reni Bracha

Illustrator: Shirley Bahar

Photoshop: Yaniv Shahar