APEAD: Being forgotten is as painful as forgetting

Being forgotten is as painful as forgetting. At apead we help you deal with living with an Alzheimer's patient.

Advertising Agency: Yellow, Lima, Peru

Chief Creative Officer: Enzo Montalbetti / Creative Director: Christian Urcia
Art Director: Jimmy Veliz Melgarejo / Copywriters: Christian Urcia, Jorge Bryson
Photographer: Ángel Chávez / Post Production: Rodrigo Cortez / RGB Estudio Digital
Photography Director: Daniel Abramonte, Daniel Muñoz / Make up: Adriana Echeverria

Client: APEAD - La Asociación Peruana de Enfermedad de Alzheimer y otras Demencias