Coca-Cola: English, Arabic, Hindi and Ray's fresh beats

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Video advertising:

The new sleeker and taller Coca-Cola can is out and UAE beat-boxing champion Beatbox Ray is here to make some noise about it. A mash-up of English, Arabic, Hindi and Ray's fresh beats, this music video is based on the awesomeness of an old favourite's new look.

Advertising Agency: Y&R, Dubai, UAE

Creative Director: Ash Chagla / Art Director: Kamel Ajerdi
Copywriter: Athina Afton