Most of the Brazilian Symphony Orchestra's (OSB) audience is older than 65 years. To ensure its survival they needed more admirers. We shot the orchestra playing classic movies themes and used You Tube to make people realize they already like classical music.
Advertising Agency: Artplan, Rio de Janeiro, Brazil
Art Director: Augusto Correia, Leonardo Marçal, Rodrigo Lopes / Copywriter: Augusto Correia, Leonardo Marçal, Rodrigo Lopes / Web Developer: Leonardo Marçal / Web Production: Augusto Correia, Leonardo Marçal / Agency Producer: Ana Ourique / Photographer: Bruno Foscaldo / Executive Creative Director: Roberto Vilhena / Creative Director: Alessandra Sadock, Gustavo Tirre / Account Executive: Ana Deccache / Account Manager: Pedro Sharp / Media: Tiago Pinheiro / Film Production: Tycoon / Director: Kiko Lomba / Producer: Samara França / Editor: Ralse
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