Yogoberry - separate feminine and masculine silhouettes

We created a poster-display where real cups form ‘six-pack abs’ in separate feminine and masculine silhouettes. We solved the space problem and also conveyed the brand’s concept in a creative and different fashion. Reminding the customer the whole time of the product’s main benefit: 0% fat.

Advertising Agency: Staff Brasil, Rio de Janeiro, Brazil

Creative Directors: Paulo Castro, Neca Bohrer / Art Directors: Bernardo Machado, Pedro Vargens / Copywriter: Lucas Ribeiro / Illustrator: Bernardo Machado / Account Manager: Rafaella Eyer / Account Supervisor: Renata Ouvidor / Graphic Producer: Ronaldo Las Casas / Advertiser’s Producer: Rafael Bae