Pink Ribbon: The Pink Bra

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The Pink Bra | Tonic International | Pink Ribbon Pakistan

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Innovative, effective, creative marketing campaign that created a bra to help underprivileged women in Pakistan detect breast cancer early.

The Pink Bra turns the everyday action of slipping money inside the bra into a breast cancer self-examination exercise.

Credits: 
Executive Creative Director: Cristiano Tonnarelli
Creative Team: Jaison Ben, Usman Saleemi
Account Manager: Tiya Fazelbhoy

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